Wear The Joke

South Asian pop culture, made to wear—nostalgia, humor, and everyday statements printed with a little attitude.

Large, vibrant letters adorned with intricate tribal-style illustrations. The design features small human figures engaged in various activities, constructed in a traditional, artistic pattern. The letters are primarily in shades of red and yellow, with black line drawings that depict scenes and motifs inspired by indigenous art.
A storefront display of T-shirts, featuring various designs. The shirts depict famous characters with a twist, Mexican cultural symbols, and humorous or bold statements. There's a blend of black, white, and colorful tees, some with logos and others with illustrations. The reflection of the street and people can be seen in the glass.